“There's No Business

Like Small Business”

Hiscox celebrates small businesses in a new brand campaign that features an adaptation of the classic Irving Berlin show tune, and demonstrates the importance of protecting what matters most.

From accountants to photographers and more, Hiscox supports small businesses as they pursue their passions. Meet an accountant, a photographer, and our new mascot, the ‘Hiscox fella’ — plus, get a peek behind the scenes.

The accountant

This 30-second spot shows an accountant who’s living her best small-business-owner life, until the unexpected happens and water from the pipes pored down. No worries, though — she’s protected by Hiscox insurance, so she’s back up and running fast.

The photographer

In our second 30-second spot (coming soon), a photographer is sidelined by a toppled rig and a shattered camera, until Hiscox comes along, replaces his damaged property and gets him back to work.

There's no scene like behind the scenes

See where the magic happens during this glimpse behind the scenes of the making of this campaign. Creative agency Terri & Sandy and director Freddie Powell of Drool Productions brought in small businesses and artisans to work on every detail of the production. Filmed in Bangkok, Thailand, the shoot brought together professionals from around the world for puppetry, choreography and set design.

Meet the 'Hiscox fella'

Our very own mascot, dubbed the ‘Hiscox fella’ personifies Hiscox coming in to save the day for small business owners who’ve had a loss. Stop motion, animation, and a little charisma combine to bring a lighthearted hero to life.

Why over 600,000 small businesses choose Hiscox

Hiscox provides insurance that's customized for the specific risks your business faces. Protect the business you've worked so hard to build.

Learn more

Any cost, premium, or coverage stated before an official customer quote are estimates and an approximation and are not guaranteed. Actual cost, premium, and coverage are subject to the unique considerations of each individual risk. Customer quotes are based on the information provided to Hiscox, and are subject to required underwriting and rating factors. Until an official customer quote is provided, all communication on this website or advertisement is provided as an example for informational purposes only, and is neither an offer nor a guarantee of available premium or coverage. Any coverage afforded by the products described are subject to and governed by the terms and conditions of each policy issued. This information may not be used to modify any policy that might be issued. Any information provided to assist in understanding the coverage we offer does not modify any insurance policy, nor does it imply that any claim is covered. As of December 31, 2023, HICI had admitted assets of $1,787,363,617 and policyholders surplus of $498,167,705. Total liabilities were $1,289,195,912 (inclusive of $734,774,973 of loss reserves) and paid-up capital stock was $4,242,000.